PRESS RELEASE

Release date: 13^th  October 2014

Local logistics firm on song for charity

The Board of Directors at time critical logistics specialist Bespoke Distribution Aviation (BDA) have set themselves the ambitious target to be able to hit the right note performing the perfect song at the company’s Christmas party.

In a project reminiscent of popular BBC1 programme The Choir, six members of the BDA Board will be receiving professional singing lessons from Leicester-based singing tutor Gail Bater as they fine tune their vocal chords over the next three months. They will then film their pitch perfect performance at the Christmas party, raising funds for the charity Emmaus UK, throughout the learning process.

Emmaus is a homelessness charity with a difference. Rather than just providing a bed for the night, it offers people who have experienced homelessness a home for as long as they need it, as well as meaningful work in a social enterprise. This combination of home and work makes it more likely people will overcome homelessness long term. 

Only one member of the Board of Directors has had any experience of singing in the past, with Operations Director Alison Brindley previously having performed in an amateur band, but even she admits that it was nothing on the scale they are hoping to achieve in time for Christmas.

Alison Brindley said: “This whole project is going to be really fun and should help raise some much needed funds for Emmaus. A lot of people typically view logistics professionals as big, burly warehouse staff who shift heavy boxes around all day but we are all approachable business people and hopefully those who watch us on our journey will appreciate this.”

Modals and falsettos are a far cry from the final mile delivery solutions that BDA provides to businesses five nights a week. The company operates its own freight only flights between its Coventry, Maastricht, Frankfurt and Dublin Hubs which provide clients with a guaranteed In-night, and early morning overnight delivery service for time-critical shipments for industries ranging from medical equipment to materials handling, e-commerce and agricultural machinery.

The company’s singing tutor, Gail Bater, said she was really looking forward to hearing BDA deliver the perfect song and indicated that their first lesson has already gone really well.

“I think this is a really interesting and creative way for BDA to raise money for Emmaus UK. It’s a very ambitious project to learn to sing in the time between now and the company’s Christmas party but they say that practice makes perfect and everyone is keen to get involved.

“Management at BDA are already learning when to come in at the correct times, when some of them do not even read music or have not sung since they were in school. So it’s all on the right track at the moment.”

Duncan Gall from Emmaus UK, added: "Christmas is a tough time for people when they're homeless. Not only does the cold weather make sleeping outside a gruelling experience, but, at a time when we all want to be with loved ones, being on the street can be particularly lonely. 

"This is why BDA's support is so vital to Emmaus at this time of year. This is an unusual way to raise money but their support in the run up to Christmas is hugely appreciated. I can't wait to see if the singing lessons pay off."

-ENDS-

Pictured (l-r) Matthias Wellbrock, Business Development Director, BDA Germany, Steve Wilkes, Client Experience Director, BDA, Duncan Gall Emmaus representative, Gail Bater, singing tutor, Steve Court, Sales Director, BDA, Kevin Turner, Managing Director, BDA, Yvonne E Boag, European Aviation Director, BDA, Alison Brindley, Operations Director, BDA. 

About BDA (Bespoke Distribution Aviation)

BDA (Bespoke Distribution Aviation) is a unique specialist logistics provider from mainland Europe into the UK and Ireland. Connecting daily from Germany, the Benelux and France with its own freight only aircraft and daily road line-hauls, BDA can provides a full range of service options tailored to its customers’ supply chain needs.

The company helps businesses to approach logistics in a modern and intelligent way. Unencumbered by fixed networks, BDA creates innovative bespoke solutions for its clients to help them reduce cost, carbon footprint and essentially, time. 

This is complemented by a full range of urgent, time critical and day definite delivery solutions; as well as two day and economy solutions, for less urgent stock, replenishments and a full range of B2C delivery solutions. 

For further information, please contact:-

Editorial – Steve Court, Sales Director, BDA on  024 76 303010, Steve.Court@bdaviation.com, or contact  Denise Taylor, Bridge PR & Media Services on 024 76 520025, or e-mail denise@bridgepr.co.uk