Release date: October 15th 2014

Direct mailing campaign evolves to offer paws for thought

A direct marketing campaign which started out three years ago as a personalised letter accompanied by a complimentary sachet of coffee has grown significantly to enable a national fundraising event, to raise up to £30,000 for an assistance dog charity.

Specialist mailing solutions specialist, Jigsaw CCS conceptualised, designed and delivered over 1,000 ‘bone appetite’ breakfast kits for this year’s Big Dogs Breakfast, to help raise money for Dogs for the Disabled.

From its small background, the direct mailing campaign that Jigsaw CCS runs for The Big Dogs Breakfast fundraising event now encompasses its own unique breakfast kit, which includes: branded event invites, paper cups, napkins, bunting, posters and balloons all created by Jigsaw CCS. This is the second time that the company has been chosen to create the Big Dogs Breakfast kits, after providing ongoing creative support to the campaign as it has grown over recent years.

Jigsaw CCS worked very closely with Dogs for the Disabled and charity sponsor, James Wellbeloved to design and hand prepare one thousand breakfast kits that were sent out to fundraisers all over the UK. Recipients were then encouraged to hold their very own Big Dog’s Breakfast events to raise money for Dogs for the Disabled. In addition to the initial one thousand kits Jigsaw CCS also designed and hand delivered a further five hundred corporate branded kits to Pets at Home stores across the country.

Jigsaw CCS Operations Director, Lorna Harling, explained the creative process involved in order to turn a small and simple campaign into a national project: “In order to achieve the best results for our clients, it’s important that we work with them throughout every stage of the design process,” she said.

“The breakfast kits we designed and produced for Big Dogs Breakfast saw us develop the original brief, in turn creating eye catching items which are on brand, and most importantly resonate with their audience. The close collaborative relationship we have with Dogs for the Disabled has meant that we understand their core values as a business, meaning mutual trust has developed, another key factor required in order to create the best results for our clients.”

Dogs for the Disabled Communications Manager Sarah Watson, who attended Jigsaw CCS’ own breakfast, explained how invaluable the creative breakfast kits are.

“We have worked with the team at Jigsaw CCS for over a decade now and they really understand our requirements as a business. Charities often have reduced expenditure, yet quality in the end products cannot be compromised. The Big Dogs Breakfast is a fantastic fundraising initiative that is becoming more popular every year and it proves that direct mail, which is currently enjoying a resurgence in popularity, doesn’t always have to be just about sales and promotion, but can used in more creative ways too.”  

Dogs for the Disabled is a life transforming charity, creating exceptional partnerships between people living with disability and specially trained assistance dogs. Through practical assistance a dog can offer freedom and independence to children and adults with physical disabilities and children with autism.

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Editor’s Note:

Jigsaw CCS

Jigsaw CCS is based in Leamington Spa, Warwickshire, and conceptualises, designs, creates bespoke high quality and specialist mailing solutions, with a strong emphasis on collaboration with their clients.

Specialising in creative mailing solutions, Jigsaw CCS place extended focus on direct mail and unique hand fulfilment solutions. Jigsaw CCS offers a range of bespoke products and services throughout every stage of the design process. As a company with years of experience in the creative sector, Jigsaw CCS encompass the knowledge, expertise and creativity to deliver effective, stand-out jobs smoothly and efficiently, meeting the design requirements of each client.

About Dogs for the Disabled

Dogs for the Disabled believes in bringing out the potential in people through well-trained dogs.  The charity, has trained over 700 assistance dog partnerships working with children and adults with a wide range of disabilities and conditions including physical disability, autism and dementia.  The charity has innovated new services to help explore the helping potential of a well-trained pet dog to help families with a child affected by autism and in 2014 has developed a new service using Animal Assisted Intervention techniques where a dog and expert handler are working to support students in a special educational needs school setting.  Find out more at www.dogsforthedisabled.org.

For further information, please contact:

Nicola Pittaway, Bridge PR on tel: 024 76 520025, email: nicola@bridgepr.co.uk or

Rebecca Fahy, Jigsaw CCS on email Rebecca.fahy@jigsawccs.co.uk