Company expects higher sales of winter goods with prediction of coldest season in decades

Betterware, one of the UK’s best known sellers of housewares, have this week announced that they’re expecting a spike in sales for winter-based products as forecasters boldly predict the coldest winter in decades.

Forecasters grabbed headlines last week when they cautioned Britons to brace for up to five months of gales, heavy snow and below-freezing temperatures, warning that transport and more could come to a halt.

It’s thought the country could see major snowfall by the end of the month but the extreme weather is expected to peak in January, with some claiming the mercury could fall to as low as -27 degrees celsius.

Forecaster for Exacta Weather, James Madden, said: “Over the coming weeks and into November, it is likely to turn progressively colder even very cold at times, in particular, in parts of the north as northern blocking becomes a somewhat more prominent feature. This is likely to bring some significant snow across higher ground within this period.

“This may also bring the first snow event of the season to some much lower levels of the country, in particular, in some parts to the north and east of the country, but these wintry weather events may also not necessarily be restricted to just these parts, and some much lower levels of the country could also experience their first taste of wintry weather for the season in terms of overnight snow or developing wintry showers.”

But it’s not all doom and gloom because many businesses in the UK are hopeful of something of a sales boom when the seasonal cold weather does arrive.

Betterware, traditionally the country’s biggest door-to-door seller but now also a prominent online retailer, is excited by the prospect of colder weather, anticipating a torrent of interest in their winter products, from Christmas decorations and gifts to de-icers and thermal gloves.

A spokesman for Betterware explained: “As has become almost tradition at this time of year, there’s been plenty of bold and at times farfetched weather predictions, but like many businesses in the UK we’re really excited for the next few months whether it’s freezing or not.

“One of the things you can always count on when you shop at Betterware is that we have something for everything and that will become quickly apparent when you see our Christmas and winter product selection!”

The company says that they’ve already had a spike in interest for similar products in September and October:

“In the last month we’ve already picked up on higher demand for winter-friendly products. Sales for thermal gloves for example are really high at the moment and with a bitterly cold winter expected we’re sure those numbers will continue to rise in the coming months.”

Betterware is a door-to-door and online sales company specialising in household products. The company was established in 1982 and quickly gained popularity for their wide selection of goods, low prices and general convenience. Today the company has approximately 5,000 distributors in the UK and a cutting-edge online shop. Visit their website at www.betterware.co.uk to find out more.