Press Release

29 October 2014

Ryan Craig, Lexicon Public Relations Ltd

rcraig@lexiconpr.com
Tel: 07846318396

Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world's largest juvenile products manufacturer, today announced the Quinny longboardstroller. London event

Quinny longboardstroller: an experiment in mobility, fusing longboarding & strollers.

Try it on Clapham Common, London, 10am -1pm, Saturday 1 November

The London city streets are about to get a little more exciting! Quinny has developed a fun and innovative new mobility concept; the Quinny longboardstroller. It's a completely new and spectacular way to cruise through the city with your kid. And it's environmentally-friendly as well.

Quinny has organised a test day for press and public to experience it. Meet us on Clapham Common, London, 10am - 1pm, Saturday 1 November.

Quinny is all about pushing limits. Mobility challenges that parents face every day are a burden. To tackle these challenges, the Quinny longboardstroller takes a different approach to urban mobility. It gives the experience and freedom of riding a longboard and enables parents to travel faster than with a regular stroller - so they can explore more of the city together with their kids.

Co-developed with consumers

Innovation, creating new mobility solutions for parents, is in Quinny's DNA, but ideas like this don't come along every day. The concept came about following a worldwide consumer research study on urban parenting, which was commissioned by Quinny last year. The results showed that many parents living in urban areas travel around their city a lot less after they have children. The new Quinny longboardstroller gives them back their freedom to roam.

Early on in the project Quinny decided to start a blog and a Facebook page to see if there was interest amongst consumers. In just a few weeks, the concept went viral and attracted thousands of fans. Quinny further developed the concept with longboarding experts and parents from all over the world. The result: a premium consumer-friendly longboardstroller!

"We want to get input from consumers and specialists as early in the design process as possible. Their input is incredibly valuable for our product development" - Mark Schrooten, Innovation Director Quinny.

We invite you for the test day!

Meet us on Clapham Common, London, 10am - 1pm, Saturday 1 November. The nearest underground stations are Clapham North or South on the Northern line; it is a short walk to the centre of the park and we will be located near to the bandstand.

Check out more details at quinny.com/longboardstroller or view the video here:http://www.youtube.com/watch?v=MTO7ZYEHDBA

Register on quinny.com/longboardstroller to be the first to find out when Quinny longboardstroller online sales will start.

About Quinny

Quinny creates seamless mobility solutions for parents in an urban habitat, so they have the ultimate freedom to ‘walk your way'; for parents who love the city, its energy and everything it has to offer. We believe in adding true value so we create functional products to overcome urban obstacles - the small challenges that parents face every day while they are on the move. We're dedicated to creating beautiful products that can grow along with the development of each child; to have the ideal solution for the present, with an eye to the future. Quinny is a premium brand of Dorel Industries (TSX: DII.B; DII.A).

www.quinny.com

About Dorel Juvenile

All over the world, we Care for Precious Life. It is the daily mission of our 3355 employees across the globe. We Care, so parents can have an enjoyable time with their children. Dorel Juvenile's portfolio features a diversity of brands at various price points and innovative design, supported by excellent distribution channels. Our well-known and strong global brands, Safety 1st, Quinny, Maxi-Cosi, Bébé Confort, Tiny Love and Baby Art, complemented by regional brands such as Cosco and Infanti, are available in over 100 countries.

Dorel Juvenile is a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US$2.6 billion and employs 6400 people in facilities located in twenty-four countries worldwide.