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3.
November
2014.
URBAN eat gets Crafty!

PRESS RELEASE

URBAN eat gets Crafty!

Leading £100m Food to Go Brand URBAN eat is underlining its artistic credentials by giving schools and nurseries the opportunity to win thousands of pounds worth of art and craft materials during December.

The brand's ‘Crafty Kids' promotion will launch on December 1st, and in true advent style, a new prize will be unveiled every day in the run up to Christmas with all those entering on a daily basis being included in a final draw to win a further £2,000 to spend on art materials.

Brand Manager Isla Owen explains: "Crafty Kids is a real departure from our usual promotions which have been very much focussed on students and young food to go consumers however we now have such extensive listings across the retail, travel and education sectors we are able to start engaging with a whole new audience.

"I am sure this promotion will prove popular with lots of parents and grandparents keen to win art and craft materials for their local schools or nurseries and we really hope that ‘Crafty Kids' will help hundreds of children across the UK to ‘get creative' - who knows we may even inspire some budding artists of the future."

Crafty Kids will be supported by extensive digital marketing activity managed through the brand's new digital agency FastWebMedia and all entries will be made via: www.urbaneat/craftykids.co.uk

The brand will also be unveiling the winner of its ‘Sandwich Selfie' promotion at the end of November with a lucky pair of URBAN eat fans off to spend New Year in New York .

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For further information please contact Sarah Oakes, Thorpe PR, 07968 314426

Note to Editors

URBAN eat is a£100m+ Food to Go brand owned by one of the UK's leading sandwich manufacturers Adelie Foods. Its extensive range of high quality chilled products including sandwiches, salads, savoury pastries, prepared fruit, and snack pots are stocked at thousands of outlets across the UK.

www.urbaneat.co.uk