05/11/14
Best Western Hotels reaping the benefits of the new Two-Way Interface

Guestline are delighted to announce that 30 Best Western hotels have installed their Two-Way PMS Interface out of the 72 contracted sites. Not only do they now comply with the Best Western International mandate but they are also making significant improvements in occupancy and revenue as a result.

The BEST WESTERN PLUS Centurion Hotel, in Somerset, was one of the first hotels to adopt the new Interface. Mark Manley, General Manager at the hotel commented, ‘The implementation of the Guestline Two-Way PMS Interface was seamless and went brilliantly. We are already seeing fantastic improvements -including a £5.72 increase in average room rates and a rise in occupancy of 8%.

Guestline's PMS has bought the benefit of easy-flex-rates, which enables us to respond quickly to changing market conditions and increase our bedroom revenues. We are realising operational efficiencies too - the Front Desk staff now save up to 3-4 hours per day as all rate and reservation changes are updated automatically within the systems.'

Built on superior cloud technology, Guestline's PMS was the first native system to go through the Best Western Two-Way Interface certification program. The interface works seamlessly with Guestline's integrated distribution solution to deliver two-way connectivity with Best Western CRS, allowing the users to manage their rates, availability and restrictions directly from the PMS.

Since beta testing was successfully completed at three initial properties, deployment has progressed at a rapid rate with a further 42 installations (including an international site) planned by Guestline over the coming months.

Joanne Preece, Two-Way Interface Manager at Best Western Hotels GB commented ‘Best Western GB has noticed significant revenue uplift and an increase in the room nights booked at our first beta test properties. The interface installations have been organised efficiently and integrated faultlessly; with great support being offered to our members by the Guestline teams both before and post installation.

2013 YTD statistics have showed us that hotels using the Best Western Two-Way PMS Interface have benefited from an overall average increase in revenue of 26% and an increase in occupancy of 30% compared to non-two way hotels.

Members also tell us that the interface has considerably increased their revenue, room nights and ADR as staff now have more time to manipulate rates and restrictions and improve yield. It has also been reported that the interface has helped create a more streamlined and efficient operation in the reservations and reception areas of hotels, thus improving the overall guest experience.'

The intuitive and easy-to-use, Two-Way PMS Interface unites all the systems, enabling one central point to manage all important business aspects, sales and guest data. The platform helps streamline operations and increases productivity delivering real-time automation of essential business processes, increased exposure and reduced costs.

The BEST WESTERN Wroxton House Hotel in the Cotswolds has also chosen Guestline's Interface which will be installed early next year. Hotel owner Jill Smith, added, ‘Even though we are a small hotel, we had specific requirements for our new property management system and needed a new system that would connect to the Best Western Two-Way PMS Interface to ensure we complied with the mandate.

We decided to go with Guestline as the solutions fitted our remit precisely. The systems are not as complicated as some of the others we've looked at and it's very user friendly. Our account manager helped demonstrate its' benefits and how we will be able to make the most of all its functionality and was able to recommend the most relevant, cost effective solutions for our needs.'

Andrew Williams, Guestline Development Director, added ‘Being centrally hosted, the PCI Compliant Interface is easy to deploy and manage. Guestline's installation team are onsite at the hotels during deployment to ensure a smooth integration and they also carry out a comprehensive training program with the hotel staff to ensure everyone is fully knowledgeable on the new system. We will be working closely with all of our existing and prospective Best Western customers both in the UK and internationally to schedule the installations as soon as possible'.

Best Western have got 280 personality packed hotels across the UK, 190 of which still need to install a new two-way interface by December 2015 in order to comply with the Best Western Two-Way PMS Interface Mandate.

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About Guestline

Established in the UK, Guestline provide innovative property management and distribution software to the hospitality industry. Founded on cloud-based technology, Guestline's revenue generating solutions enable hotel groups and independents of all sizes to achieve maximum occupancy at the most profitable rate.
Fully integrated into the Guestline distribution and central reservation platforms, the property management software is currently growing revenues in businesses in ten countries across four continents. The range of products include Rezlynx PMS, online booking manager, CRS, channel distribution manager, PCI compliance and EPoS systems.

For more information, visit www.guestline.com or contact:

Kate Fuller Marketing Manager

Guestline Ltd · Guestline House · Shrewsbury Business Park · Shrewsbury · SY2 6LG · UK

kate.fuller@guestline.com

+44(0) 1743 282300