Press Release NOVEMBER 2014

New Online Era for Interiors Wholesaler CIMC.

CIMC Home, one of the UK's leading online wholesale supplier of lighting, furniture and home accessories has recently announced the launch of their revamped trade ecommerce website.

The new website heralds an exciting new digital era for the Leicester based interiors wholesaler.

The CIMC business, established in1988 has grown rapidly over a short period of time carving out a strong reputation in the industry, known by retailers for offering a comprehensive one stop shop filled with an innovative colour coordinated product ranges spanning over four thousand productsincluding lighting  furniture, giftware, candles, fragrances, soft furnishings, frames, mirrors and much more.

As the UK continues a steady economic recovery, consumer confidence and a rise in the housing market is leading to an increase in demand for home interior and furniture products.

Mehmood Pirbhai, Sales Director at CIMC says, "Our focus on creating beautiful, useful products that offer consumers real value for money has stood us in good stead through the recent recession. Our website has always been an important resource for our trade customers. We've taken the opportunity this year to invest in our digital agenda to offer our customers an enhanced online experience making browsing and buying in bulk from our entire catalogue easier than ever before."

Behind the scenes, the new CIMC Magento website is completely integrated with the back office ERP system Microsoft Dynamics Nav, giving the CIMC team full control of their new website from within Navision allowing them to control product, pricing, stock, customer data and orders centrally.

Robert Williams, Managing Director of Williams Commerce  the Leicester based Magento ecommerce specialist says. "We were delighted to undertake the project with the CIMC business, who are a recognised brand within the home interiors industry. Our NAV to Magento module hooks up the website with Navision enabling the CIMC team to operate their website very efficiently. The Magento platform brings the business a robust and scalable foundation that positions CIMC strongly for future online growth."

For CIMC's retail customers, the logged in trade dashboard offers a rich resource area to access and control their online trade account where orders can be uploaded in excel straight into their basket, and re-ordered direct from past order history. Other nifty features include actual stock holding in real time along with the ability to place pre-orders. The responsive design of the CIMC website enables a smooth shopping experience on mobile for busy retailers who are increasingly using mobile devices to buy online.

Robert further suggests that B2B ecommerce is set to continue to grow strongly. With retail buyers now expecting the same online experience in their business purchasing as they do from B2C, British wholesalers and suppliers are indeed stepping up their game to become more innovative and dynamic, investing seriously in their online presence. This in turn is giving their trade customers the confidence to shop and spend more online.

Businesses interested in opening an online trade account with CIMC can visit theregistration page online at CIMC.

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