Celebrity Group, one of the world’s biggest celebrity led advertising companies, has responded to news that Estée Lauder, popular beauty brand, have signed up model and celebrity Kendall Jenner to become a beauty ambassador.

Kendall Jenner has become the newest celebrity ambassador for American beauty product manufacturer Estée Lauder and is set to appear in TV, print and digital advertising.

Additionally, Jenner, younger sister of Kim Kardashian, will use her social medial influence to create content for the company. At present, Jenner has a staggering 16 million followers on popular social media image site Instagram.

Kendall is now one of a number of spokesmodels on the Estée Lauder roster, lining up alongside Liu Wen, Joan Smalls, Stephanie Seymour and more.

The partnership is aimed at increasing the brands research and reputation amongst young people, and as a 19 year old star of the Keeping up with the Kardashians show, Kendall is the perfect candidate to do that. She’s also appeared in several major fashion shows and been featured an untold number of times in fashion, beauty and entertainment magazines, including in a popular Givenchy print campaign.

Her prominent digital presence and understanding of the value of social media as a tool to connect brands with audiences make her an ideal candidate for Estée Lauder.

Speaking on the new partnership, Kendall Jenner explained: “It’s something that I didn’t really expect to happen so quickly, it’s so crazy.

“I just want to be the best me I can be, so having the power that social media has, I think that just seeing how many people care about you, and seeing how many people want to watch what you’re doing, it just really makes you want to do the best you can do. I just feel so incredibly blessed.”

Celebrity Group is a celebrity endorsement agency who regularly share their thoughts on industry related news and research. They believe that Jenner can help the company to connect with a younger audience.

A spokesperson for the company said: “This is a great move by Estée Lauder. Kendall Jenner has a phenomenal presence on social media and is hugely influential amongst the younger generation, making this a very astute move and one which should pay immediate dividends.

“The partnership also highlights the growing importance of social media in an increasingly digital ages. Companies are no longer just looking at print or TV but increasingly putting emphasis on digital advertising reach.”

Celebrity Group help celebrities to find work and companies to find endorsements. They have offices in the United Kingdom, United Arab Emirates and the United States. They can help your business to find a winning endorsement. Visit their site at www.celebrity.co.uk to browse their database.