PRESS RELEASE

VIVE L'URBAN eat!

UK Food to Go brand URBAN eat has made its debut in France this November, as it hits the chiller cabinets of some of country's leading retailers.

A total of 15 sandwiches, wraps and sub rolls, all of which will produced by the brand's parent company, Adelie Foods, at its state of the art manufacturing facility in Wembley, will be making a splash across dozens of stores in Paris including Casino, System U and Galleries Lafayette - underlining British expertise in the chilled Food to Go category.

Whilst the products will be exactly the same as those supplied to URBAN eat customers across the UK, the packaging has been redesigned to highlight the brand's ‘Made in the UK' credentials and to include translated descriptors and nutritional information.

Adelie's UK Head of Marketing John Want explains: "The days when the French were able to enjoy a leisurely lunch have long gone and consumers are now looking for the same convenient Food to Go solutions that are so popular here in the UK.

"As the leading Food to Go brand we have recognised the opportunity to develop a whole new market for URBAN eat and at the same time offer Parisians a taste of all that's best about British food. We are incredibly excited about the opportunity this affords us in terms of us taking the first steps to establishing URBAN eat as a truly global brand.

Mark Keating, GM International Business for Adelie, said "I am confident that French consumers will really embrace URBAN eat and our International Team is actively looking to extending our reach across Europe and into the US and Asian markets in the future."

The £100m+ URBAN eat brand has a vast portfolio of sandwiches, salads, prepared fruits, savoury pastries, and snack pots that are widely distributed across the UK retail, convenience and travel sectors.

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For further information please contact Ken Wallace on 07966 139797