Auto Trader switches to Glass's
28 November 2014 - Auto Trader has forged a new strategic partnership with Glass's which will enable the development of new ways to search and present vehicles. Auto Trader's aim is to enable consumers to get more relevant search results and to find the car they are looking for more quickly. An improved consumer experience will also help automotive retailers sell more cars.
"Glass's has a reputation for working closely with partners to innovate and add value beyond high quality vehicle data," said Trevor Mather, Managing Director of Auto Trader. "Both CAP and Glass's are excellent providers of vehicle data, but slightly different. After careful evaluation we believe that Glass's is a better long term partner for Auto Trader providing a deeper level of data that will unlock new opportunities to the benefit of both consumers and automotive retailers. I believe that some of the most interesting opportunities lie within new search functionality and new valuation services to empower consumers and help retailers."
"We are thrilled to assist Auto Trader in enabling new products for car buyers and in generating more leads for dealers," said Ed Hummel, Managing Director at Glass's. "We see the 10 year contract with Auto Trader as a further endorsement of our quality and appeal in the United Kingdom. We are committed to supporting the 13,000 contract customers that currently use Auto Trader and the 4,500 dealers whose websites from now on will be powered by Glass's."
The success of Auto Trader is rooted in a great user experience, offering the widest range of vehicles, available on the consumer's device of choice. Auto Trader strives to lead the digital development of the automotive marketplace in the United Kingdom, with 44 million cross-platform visits a month from consumers, searching more than 500,000 vehicles. In addition to vehicle adverts, users can browse a wealth of expert car reviews, video content and motoring news.
Glass's is the largest vehicle data provider in Europe, offering products and solutions that are invaluable at every stage of a vehicle's lifecycle. These include key valuation, technical and fleet management data, estimating, bodyshop and dealer management systems and web-based services. Founded in 1933 by William Glass, the first Glass's Guide to Car Values - widely referred to as the used car dealer's bible - was published in July of that year.
Auto Trader has its own retail focused valuation tools, that in addition to wholesale market data, also take into account the retail price in real time. Auto Trader valuations creates transparency and builds trust among consumers. The stock management solution i-Control enables automotive retailers to estimate the profit per vehicle and how fast they are likely to sell it based on their local market.
Auto Trader has worked with CAP for many years and will continue to use CAP for a number of products outside vehicle data services.
For more information please contact:
Nigel Wonnacott, PR Director at JJ Marketing, working for Auto Trader, 07802 483 971, nigel.wonnacott@jjmarketing.co.uk
Carl Zide, Head of Communications at Auto Trader on 07525 405468 or carl.zide@autotrader.co.uk
Simon Wells, Managing Director, Paperchase PR, 07768 912 430, simon@paperchasepr.co.uk
Marcus Flacks, Head of Marketing at Glass's, marcus.flacks@glass.co.uk
About Auto Trader
Auto Trader is the largest online motoring marketplace in the United Kingdom with over 500 000 new and used vehicles. 64% of all visits are made using a mobile device, through the mobile-optimised site and apps. Over 13 000 retailers use Auto Trader tools and services to buy, sell, manage and market their businesses.
Auto Trader employs 900 people. For more information, visit http://www.autotrader.co.uk/or download the iOS, Android or Windows Mobile app. Auto Trader is the most popular market place for selling cars in the United Kingdom:http://www.autotrader.co.uk/cars/selling
About Glass's
Glass's, publishers of Glass's Guide - an industry bible for used car valuation information, has been in operation for over 80 years. Data is at the heart of everything Glass's do. Access to the right information is crucial when making effective business decisions and Glass's data gives their customers the edge to compete - either through the data itself or through products that enable them to solve business issues.
Using a combination of market analysis and statistical modelling to create comprehensive and reliable information, Glass's pride themselves in bringing clarity to complex markets across the UK and Europe. Today they offer products and solutions for every stage of a vehicle's lifecycle. From key valuation, technical and fleet management data, to estimating, dealer management systems and web-based services. Visit www.glassbusiness.co.uk for further information.