SEO and Digital Marketing professionals are now presenting their predictions for how these trends will play out over the next 12 months for marketers and website owners.

Much of the SEO industry has been talking about what they feel will be the most ethical trending fashions that will dominate effective search engine optimisation and digital marketing in 2015. Many industry experts have recently posted what they believe will be the biggest and most influential changes that they expect to see and here Lancashire-based SEM professionals Ranking Solutions have handpicked what they believe are the ones to look out for over the next few coming months...

As you may have witnessed over the course of the last few years, there has been a complete shift in the way we see the search engine optimisation industry. In fact, in just under 3 years it has become almost unrecognisable, with a wide array of changes to best practices taking place across the industry as search engines become more orientated towards what matters most; creating a common brand experience as opposed to using older digital tactics and the need to master individual channels.

In the first of a number of core predictions for 2015, it seems that a number of SEO experts understand that, inevitably, search engine optimisation will focus more on technical elements, the technical components of marketing a website online such as ethical linking strategies, easily navigated website designs and such forth. Search engine rankings on the other hand will be driven more by content marketing, using blogging platforms, optimised landing pages and social media applications, press releases and of course the content used across webpages.

Another key prediction is based around Google’s push for mobile usability this year. The subject of mobile SEO and websites that are not really optimised for user intent will be making the headlines in SEO circles, already prompting many businesses to concentrate more on mobile apps and website configurations that are mobile orientated. Mobile-friendly icons have already been tested by Google and for the last year penalties have been dished out to sites that generate errors for mobile users.

As a forward thinking SEO agency, Ranking Solutions are just one industry expert who regularly maintain a close eye on news, discussions and studies relevant to their specialist core interests. A company spokesperson believes that there is much to look forward to in 2015 and following the changes that seo has gone through in the last three years, these predictions are extremely hot:

“Although we believe SEO will continue to be an invaluable subset of quality content marketing, covering aspects such as penalty recovery, indexing issues and correct use of meta tags etc., we agree that mobile usability has become extremely popular and an imperative key focus for any SEO provider.”

Well-established for over a decade, Ranking Solutions have risen from strength to strength, providing a comprehensive array of ethical SEO and marketing solutions and maintaining first rate digital marketing campaigns for a wide variety of clients. Discover how this Lancashire-based SEO expert can assist your company today by visiting their website at www.rankingsolutions.com now.