Interior Supply, a leading supplier of contemporary décor, have shared their thoughts on figures released by the BRC-KPMG Retail Sales Monitor showing that furniture sales in the UK enjoyed significant growth in October.

Furniture once again topped retail sale growth in October, with beds and sofas recognised as the best performing items. According to the Office for National Statistics (ONS), furniture was one of the biggest drivers of sales in October, contributing significantly to a 10.8% rise on a like for like basis when comparing October of this year with last.

The ONS also suspect that furniture purchases were helped by mortgage approvals and house purchases, both of which were high earlier in the year.

Chief UK economist at HIS Global INsight said: “The improvement in retail sales was widespread in October. Sales of household goods were particularly strong, especially furniture, which have obviously been helped by the overall pick-up in housing market activity.”

Director general at the British Retail Consortium, Helen Dickinson, said: “The good news is that overall retail sales continued to grow although not as fast as this time last year. Retailers have thought creatively about marketing solutions to incentivise sales of winter merchandise during the warmer weather. For example, the use of analytics has enabled loyal customers to be offered targeted flash reductions with sale items being made available both in store and online.

“Consumers are still prioritising household items such as furniture over fashion, with furniture outperforming all other categories for a second month in a row. There are positive signs that homeware items traditionally popular for gifting are selling increasingly well in the build-up to the festive period.”

Interior Supply, a London-based supplier of contemporary furniture from brands such as Cassina, Fendi Casa and Montbel, often share their thoughts on news related to their industry.

A representative for Interior Supply said: “It’s not just high street furniture that’s been in high demand. As a seller of premium décor from some of the biggest names in the world of contemporary interior furniture, we’ve had a strong last few months, providing a number of beautiful pieces to commercial and non-commercial customers. In particular, chairs and sofas have been in high demand.

“We stock décor pieces from the industry’s biggest and best, including Contardi, Dom Edizioni, Fendi Casa, Giorgetti and Lema. If you’re shopping for furniture this Christmas then our portfolio of products is a great place to start.”

Interior Supply has over 20 years of experience and is London’s top provider of European-manufactured contemporary furniture. Visit their site at www.interiorsupply.co.uk for more info.