UK celebrity endorsement company, Celebrity, have responded to news of Calvin Harris working with Italian fashion company, Emporio Armani, on their next advertisement campaign.

Thirty year old Calvin Harris, who has released four hit albums in the last seven years, is set to be the face of Italian Fashion Company, Emporio Armani, with their next campaign. An image on Twitter has been revealed to announce the news, with the popular DJ sporting some Emporio Armani clothing for a shoot.

The news was in light of the revelation that Calvin Harris has been announced as the highest earning DJ in the world, and ninth place overall in top paid musicians, with details provided by the American Business Magazine, Forbes. In 2014, Harris earned £42 million in appearances, sets and music production, making him a desirable figure for an endorsement campaign. Emporio Armani grabbed the star while he’s at his peak, with his new album, Motion, released shortly before the announcement.

Recent illness relating to some heart problems, caused Harris to leave the MTV European Music Awards (EMA), but with the new album release and the Armani deal, he’s made a swift recovery from what caused him to make an early exit at the awards show.

Calvin Harris has also been seen wearing Emporio Armani clothing at the Emporio Armani Womenswear FW 2014/2015 Show, and also at the 2014 Grammy and Brit awards, which has built up to the current partnership between the two.

Calvin Harris posted a tweet on Twitter which said, ‘Behind the scenes from a recent photo shoot with @calvinharris for new #EmporioArmani campaign! #CalvinHarrisforEA @Armani’

Often commenting on industry news, a spokesperson for Celebrity said, ‘Calvin Harris’s popularity has been on the rise over the last seven years, and this year he’s really come into his own, making him incredibly desirable for many companies who want to have their products endorsed. Wearing the brand at the Brit and Grammy awards will have done wonders for Emporio Armani, and now that they’re working together, they can create an even bigger impact within the industry.

Calvin Harris started off as a local act within the country, working at a fish processing factory before he made it, showing that anyone can make a name for themselves through hard work and find attention worldwide. We help companies find celebrities right for their campaign, and we believe they can find as much success with one of our endorsements as Armani will find with Calvin Harris.’

Celebrity are a UK based celebrity agency, hosting a huge database containing a variety of different celebrities in each entertainment sector. They provide free advice when it comes to finding the right celebrity and can offer competitive prices thanks to the close relationships they have within the industry. For more information on Celebrity’s services and database selection, visit www.celebrity.co.uk today.