Press release

12December 2014

 Brand Ambassadors announced by Caviera Bedding

Caviera Bedding is delighted to announce two new ambassadors, para-dressage rider Amanda Shirtcliffe and RoR trainer for HM The Queen, Louise Robson.

Caviera, a relatively new name in equine bedding based near Tickhill, South Yorkshire, has been getting its bedding in front of riders and their horses this year by sponsoring a number of events, which has generated a great deal of interest from riders and grooms and how Amanda and Louise were introduced to Caviera's Raviera Pro rape straw bedding. Both riders were so impressed by Raviera Pro when their horses were stabled overnight, that within a few weeks their horses were benefiting from it at their yards.

Louise Robson has a stunning career at various levels within dressage, but it was ex racer Mister Glum (owner HM The Queen) and time served with Monica Theodorescu in Germany that set Louise on the route to set up Thoroughbred Dressage. Her yard is almost exclusively ex racers whom she trains and competes with and includes her secondhorse owned by HM The Queen, Quadrille, who has had some impressive wins throughout 2013/14.

Louise commented: "Choosing the right bedding for my yard, and one that I'm more than happy to represent hasn't been easy. The horses' welfare is paramount, and Raviera Pro ticks all those boxes but it's also how easy it is to manage in the stable and on the muck heap that's led me to represent Caviera."

Highly successful para-dressage rider Amanda was selected to ride for Team GB in 2013. She had only been back in the saddle for six months, after being diagnosed with Dystonia (an incurable neurological disease) and subsequent months of rehab and physio in 2012. 2013 and 2014 has seen a long list of high profile wins in both para and able bodied competitions, and Amanda has her sights firmly set on selection for Team GB at the Rio 2016 Para Olympic Games and WEG in 2018.

Amanda added: "I admit that my badly behaved limbs caused by Dystonia means I manage to duck out of most yard duties, but that makes me even more acute to making sure my horses and yard managers are impressed with the products they use every day, and both are loving Raviera Pro. When a product is this good, representing the brand is an easy decision."

Nick Walker, Director of Caviera Bedding commented: "We're still a relatively young company, so I'm really proud to announce Louise and Amanda as brand ambassadors. Dressage is no longer the forgotten equine discipline thanks to our gifted riders here in the UK."

-Ends-

For further information visitwww.cavierabedding.co.uk

Or contact

Kerry Wicklow

hello@cavierabedding.co.uk

0794 689 2713

Image supplied:

Louise Robson riding Quadrille (left), and Amanda Shirtcliffe on board Ruby Rose II (right) when Caviera visited a training session recently at Addington Manor Equestrian Centre.

Editor's notes

Caviera is a family business, run by father and son who are both farmers and manufacturers of premium quality horse bedding. Nick Walker heads up operations and ensures that the chopped oil seed rape straw and miscanthus grass bedding meets only the highest standards.

Caviera offers unique and natural bedding solutions made from sustainable crops providing a more cost effective and more absorbent bedding for horses than conventional straw or wood shavings.

The range includes

Raviera - Oil seed rape straw

Raviera Pro -Sterilised oil seed rape straw

Cavianthus - Miscanthus grass

Raviera Pro is the product recommended to professional yards because of the sterilisation process, however it's great for all yards and horse owners:

Raviera Pro is 100% Pure Rape Straw that has been chopped, dust extracted and sterilised to provide the best bedding for the Equestrian market. Caviera Bedding has created this new sterilised bedding, designed for professionals who demand the very best. 99% of all spores, mould and allergens have been eradicated through our unique special process whilst maintaining the beddings structure, high absorbency values and softness.

Our unique process allows us to sanitise and deodorise our bedding without the use of chemicals or detergents leaving a fresh clean product. Examples of contaminants that are eradicated are listed below.

Raviera Pro, and all our other horse bedding products are supplied in highly compressed, non clumping 20kg bags. This means that you get a lot of bedding for your money and you'll find that it goes a long way.

Bacteria and viruses such as:

• Listeria monocytogens

• M.D.R.A.B

• Salmonella

• Cold and Influenza

• M.R.S.A. NORA

• E-Coli 0157:H7

• Pseudomonas aeruginosa

• Staphylococcus aureus

• Clostridium botulinum

 Protein based Allergens such as:

• Dust Mites

• Dander

• Yeasts

• Pollen

• Moulds

• Fungus

As a result of its killing action on organic contaminants, our system is unmatched as a deodorising agent. Rather than simply masking odours with fragrance, we deodorise our bedding by destroying the source of the odour.