Lux Lingerie, a UK-based online seller of lingerie, have shared their thoughts on the news that Research and Markets, the world’s biggest market research company, is to introduce a global online lingerie report.

Experts at Research and Markets have predicted that the world’s online lingerie market is set to expand at a Compound Annual Growth Rate of 18.18% from 2014 to 2019, according to newly released report, Global Online Lingerie Market 2015-2019.

They believe that the market will be fuelled by an increasing number of online lingerie stores, particularly those providing a health selection of private and international labels. Another trend they noted is a number of online stores being launched by already established global brands.

A Research and Markets analysis, said: “One of the key trends emerging in the market is the launch of online stores by many famous brands such as L Brands (Victoria’s Secret) and Calvin Klein. These online stores are more alluring and fascinating than the brick and mortar stores.”

Online shops are much more attractive than traditional high street stores, they say, helping to bolster the market. Additionally, rising smartphone use and measurements apps has also been highlighted as a key driving force for the sector.

However, the report also identifies that a challenge for the online lingerie sector is that finding products the right size that fits can be a problem. On the other hand, high street stores have poor product availability by comparison.

Lux Lingerie, an online lingerie store, say the predicted 18.18% annual growth for the sector will be welcome news to industry figures and customers alike.

A representative for the company said: “The findings from Research and Markets show just how popular lingerie is at the moment. The rise of online shopping has made buying lingerie easier than ever before and there’s more choice than you can shake a stick at – you only need to look at our website to see that!

“People love shopping online whether for electronics or clothing so it’s no surprise that more people are taking advantage of the convenience and excellent selection provided by shopping for lingerie online.”

Lux Lingerie sells sexy knickers from some of the biggest names in the world of lingerie. They’re based in the UK and are known for their low prices on premium ranges. Visit http://www.luxlingerie.co.uk/ for more information.