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19.
January
2015.
Yorkshire free range egg farmers leading the way in welfare with new investment

Media enquiries:
Erin Jones at Lexicon PR Ltd
Tel: 01943 830626
ejones@lexiconpr.com


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Yorkshire free range egg farmers leading the way in hen welfare with new shed investment

James Potter Yorkshire Free Range Eggshas invested in the region of £500,000, on a new state-of-the-art poultry shed and equipment to maintain the outstanding welfare levels of its hens.

The shed, which is set to be in operation by the 21 January, will encompass the very latest developments in poultry housing. This includes a multi-tier structure which has been developed by careful observation of bird behaviour, and will allow the hens to express the same natural behaviour they would in the wild.

When the hens are not inside enjoying their new home, they will be able to access a range offering acres of stimulating environment, with specially planted trees and vegetation to encourage natural foraging.

The investment is just the latest example of the company's commitment to ensuring the highest standards of welfare possible for their birds. In 2013, James Potter Yorkshire Free Range Eggs was awarded a Good Farm Animal Welfare Award by Compassion in World Farming, in recognition of its continuing dedication to farm animal welfare.

James Potter says: "Consumers' demand for food from high welfare and trusted sources is increasing year on year and we have always prided ourselves on adhering to these principles in our farming.

"This investment ensures that we stay ahead of the game in terms of hen welfare and continue leading the way in free range egg production."

James Potter Yorkshire Free Range Eggs is Yorkshire's favourite egg brand, donating 1p for every dozen eggs sold to the Yorkshire Air Ambulance. The Potter family has been farming hens in Yorkshire for three generations.

James Potter Yorkshire Free Range Eggs are available to buy in Asda, Tesco, Tesco Express and Sainsbury's stores across Yorkshire.

 

Ends

www.yorkshirefarmhouse.co.uk

@JamesPotterEggs