Press release

James Wong revolutionises gardening with Fiskars

Leading garden tool manufacturer Fiskars didn't have to think too hard about who should be the face of their award-winning ranges. TV presenter, ethnobotanist and best-selling author James Wong ticked all the right boxes.

After all, Fiskars is not your average garden tool company. They don't make old-fashioned tools, they design innovative ranges that take the hard work out of gardening and put the passion back in. Tools that transform the way in which we garden. So Fiskars needed an expert who is to gardening, as they are to tools.

Passionate about botany and horticulture, James Wong turns our knowledge of plants, our perception of gardening and our concept of homegrown on its head. With his innovative, fresh look at gardening, it's a great union.

Speaking about his new role James says, "As an ethnobotanist, you could say that I'm a geek that loves growing, so Fiskars' use of science, technology and passion in designing tools that transform gardening is the perfect partnership. I've been using Fiskars tools for years and frankly, the pruners are so sharp that I feel like Mr Myagi from the Karate Kid every time I use them. It's amazing to work alongside Fiskars in revolutionising UK gardening."

James, who co-presents the award-winning BBC series ‘The Great British Garden Revival', made a name for himself with TV programme ‘Grow Your Own Drugs', where he cooked up and created herbal remedies. Known for his passion to reinvent gardening, this ethobotonist's love of growing has resulted in a series of best selling books and a role as ambassador for the RHS.

Kerry Murfin, UK Marketing Director, says, "We are really excited to be working with James to promote the Fiskars range of award winning tools. From educating a nation on the fascinating science of plants, to growing cucamelons and wasabi, James injects va va voom into gardening. Since first appearing on our screens he has fired up a new generation of growers and garden lovers, and turns traditional gardeners into the garden passionista. With his combination of science, gardening expertise and unquestionable aesthetic appeal, Fiskars is the perfect tool of choice for this forward thinking expert."

As part of his new role James will work with Fiskars to inspire today and tomorrow's gardeners. From the traditional gardener to the converted urbanite, he will enthuse new and seasoned gardeners to get growing and show how time in the garden can be the most relaxing time of the day.

James Wong will be appearing at Fiskars events including the Garden Press Event on the 12th February, customer events and at the industry trade show GLEE in September.

Follow James Wong@Botonygeekand read his blogHomegrown Revolution.

Fiskars garden tools are available nationwide in garden centres, DIY stores and online.

W: www.fiskars.com E: ukinfo@fiskars.com T: 0115 927 7335

Reinventing Gardening

Fiskars tools are examples of the company's aspiration to reinvent the gardening experience through the use of advanced engineering and materials. We believe that all things, even the simplest, can be made better and smarter so that work in the garden becomes easier, lighter, more efficient and simply more pleasurable - which is ultimately what gardening should be all about.

Media Enquiries - For more information, samples and high resolution photos please contact:

Transform Communications Ltd

Veronica Hannon veronica@transformcommunications.co.uk 07752 875285

Sophie Langley sophie@transformcommunications.co.uk 07875 296895

Fiskars 365 - celebrating centuries of pride, passion and design. Every day.

Established in 1649 as an ironworks in a small Finnish village, Fiskars has grown to be a leading global supplier of consumer products for the home, garden and outdoors. Available in more than 60 countries, Fiskars products solve everyday problems, making daily home, garden and outdoor projects easier and more enjoyable through superior performance and design. Fiskars is listed on NASDAQ OMX Helsinki, and the company's net sales were 799 million euro in 2013. The Group's key international brands are Fiskars, Iittala and Gerber. www.fiskarsgroup.com