PRESS RELEASE

Tulip set to revitalise canned meat category with the UK's first pulled pork offering.

Tulip Ltd has developed a unique pulled pork product which is set to bring a real point of difference to the traditional canned meat category. The product is manufactured in Denmark by Danish Crown, Tulip's parent company, and is believed to be the only canned pulled pork product currently available in the UK.

Commenting on the launch Mark Phillips, Tulip's Grocery Division Commercial Director , explains; "Our new canned pulled pork product is a major leap forward for the sector and offers busy consumers a fantastic tasting and extremely versatile alternative to the traditional ‘store cupboard' staples. 

"Consumers are becoming increasingly aware that buying canned produce doesn't necessarily have to mean a compromise on quality or taste. The sector has been notoriously slow to introduce new and exciting offerings, based mainly on the perception that sales would predominantly consist of the usual staples.

"We however believe that given the versatility and convenience, combined with a relatively low purchase price, our pulled pork will attract a whole new generation of shoppers to the category and will add some much needed value growth." 

Tulip's pulled pork is available in cans of 340g with a RSP of £1.99, serves 2 -4 people, is ready to eat after only 2 minutes in the microwave (or 25 minutes in the oven) and is incredibly versatile as it can be used as a main meal or meal component; for example as a pulled pork bun, a salad, baked potato, pizza topping, as a delicious sandwich, wrap or tortilla filling, either as it comes or by adding your favourite BBQ sauce. 

ENDS February 2015 (With pics). 

Notes to Editors:

Tulip Ltd is the country's leading consumer food solutions business, with 16 fresh and cooked meat sites across the UK, employing around 7,500 people. 

The company is owned by The Danish Crown group, which is the largest pork producer in Europe and the biggest exporter of pork in the world. 

Tulip Ltd is listed in the Sunday Times Inward Investment Track 50 - a new league table which recognises the important role overseas-headquartered multinationals employing the most people in the UK play in the economy. 

For further information, please contact:Ken Wallace, Thorpe PR,Tel: 07966 139797Email:ken@thorpepr.co.uk