Press Release: February 2015

Anticipation Builds for Pioneering ‘Informed Funding' Launch Event

This event is shaping up to be a great opportunity for enterprising businesses to hear from the top banks, business experts, leading economists and network with other SMEs. Reserve your free ticket today.

Informed Funding's new online service aims to fill a void in the finance market. Whilst there are hundreds of sources of finance available, there has been no simple, clear-cut way to search and identify potential partners. Informed Funding is set to revolutionise the industry with its sophisticated search tools that will put businesses in touch with providers that best match their needs, making it easier than ever before for growing businesses to find the right finance solution.

After months of planning, Informed Funding's launch event is now only one week away, and interest and anticipation for the event has been growing with over 300business people now registered to attend.

Hosted byWorkspace PLC(the leading provider of space to growing businesses in London and a founding partner of Informed Funding) at their newest opening The Metal Box Factory, on the 26^thof February between 2pm-9pm, the event is playing host to some really interesting sessions, including:

• Meet and questionStephen Hammond MP.

• ‘Question Time' with a panel of Directors from leading banks including NatWest, Barclays and ‘Challenger' Metro Bank.

• Key Note SpeakerAlpesh Paleja, Head of Economic Analysis at CBI.

• Bitcoin expertJonathan Segal, partner at business law firm Fox Williams

• Case studies includingLovespace, who completed one of the largest equity crowd funding rounds to date in 2014

 Stephen Hammond MP, who is currently the minister responsible for transport in London, has had a long career in finance, and will be answering questions based onhow the Government can help businesses grow.

In a "Question Time" style format, a panel of directors from leading banks including Natwest, Barclays and the challenger Metro Bank will take questions and comments from the audience based on the theme "Is it time to talk to the banks again?" The panel will discuss the current state of the market and how banks intend to aid growing businesses. This is a first of it kind and the debate is likely to be an interesting one!

Alpesh Paleja, the head of Economic Analysis at CBI (Confederation of British Industry) will be posing the question:How will the economic outlook impact on your business?Using his expertise, Mr Paleja will be looking the current state of the economy and putting it into context for growing businesses.

Chris Dines, CEO and founder of Informed Funding says "Business finance is not just evolving, it's going through a period of revolution - and the danger is that the target customer gets left behind. Informed Funding is looking to address this growing knowledge gap, in a way that helps both businesses and those looking to finance them. Our launch event is testament to this with the range of informative and engaging sessions we have planned."

These are just a few of the many sessions that will be taking place at Informed Funding's launch event. Attendees will also be able to meet and talk to a wide range of finance providers at their trade stands, see demonstrations of the Informed Funding service first hand and also have the opportunity to talk to specialist experts to gain practical feedback on accountancy considerations and business strategy. The event will be followed by drinks, canapés and the opportunity to network with hundreds of other businesses.

To see more detail about the sessions that are taking place, case studies, free business clinics and further key note speakers, visit the Informed Funding website atwww.informedfunding.co.ukorvisit the event page.

Informed Funding are welcoming SME's, funding providers and interested businesses to visit their new website, where they can find out further information and can register online to stay in touch with the latest developments via a monthly email newsletter.

To attend the event, pleaseregister your interest online.

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For further information please contact Jo Chapman atmarketing@informedfunding.com