Major UK SEO Company, DML, have recently commented on the
latest LinkedIn report for 2014, which reveals revenue increases of 44 per cent
over the fourth quarter.
In the fourth quarter of 2014, a total revenue of $643
million was made, beating analyst expectations of $617 million. Similar
positive results have been experienced by rival social networks such as
Facebook and Twitter.
Chief of LinkedIn, Jeff Weiner, said, ‘The fourth quarter
capped another successful year for LinkedIn, which was marked by steady growth
and strong financial results. We continued to make significant progress against
a number of multi-year, strategic initiatives including mobile, jobs, content,
and global expansion.’
Full tear revenues came in at $2.2 billion, a 45 per cent
increase over 2013’s figures, which was $1.5 billion. 60 per cent of the total
was generated in the US, the rest gained internationally. This was due to
recruitment, premium subscriptions and marketing experiencing an uplift over
the fourth quarter with a 41, 38 and 56 split between the three.
Often commenting on industry news, a spokesperson for DML
said, ‘The LinkedIn results are in line with Twitter and Facebook figures. All
these social networks are growing in size, and it displays just how vital it is
for a business to have a social plan in place. The internet works best when
everything is connected in some way or form, and social media brings the
business directly to the people, and potential customers. Many internet users
seek out social media pages for companies to get an idea on what they’re like,
or to stay up to date on news developments, and when they can’t find one,
they’ll just find an alternative.
At DML we offer a range of Social Media packages which can
help make that connection. Facebook, Twitter, LinkedIn and Google+ accounts can
be created, each one having unique features to make them all essential networks
to be part of. LinkedIn is especially useful for providing authenticity to the
business, and is a great database for finding new employees or clients.’
DML is a leading UK internet marketing company, providing a
number of high quality services to bring the best out of a client’s website
with the use of search engine optimisation (SEO) techniques. All methods are
organic, leading to long lasting high page results on Google, and services
include web design, pay per click (PPC) marketing, social and email marketing
to go alongside the SEO.
To view the full range of SEO services available with DML,
visit www.internetmarketinglancashire.co.uk
today.