UK hog roasting company, The Yorkshire Pig, have recently
commented on the campaign the British Pig Executive (BPEX) are planning to
start, which hopes to promote pork in a way which will draw young shoppers to
purchasing the meat.
The BPEX campaign is set to start on the 29th
April 2015, with the £2 million marketing push including TV advertising, PR,
social media and in-store activity. The campaign is set to last between three
to five years, to help change the perception of pork for the younger audience.
BPEX revealed that pork still remains popular with people
over the age of 60, but more needs to be done to promote the meat to younger
people, and the BPEX have high hopes that the campaign will help drive sales.
The company are focussing on pulled pork for the campaign,
after the success it had seen thanks to US cookery shows using it frequently in
the past year, and the pulled pork could help increase the sustainability and
profitability of pig farming in the UK.
A spokesperson for BPEX said, ‘Changing consumer perceptions
about pork will take time, but we are confident rejuvenating the image of pork,
starting with pulled pork, will add value to the supply chain.’
Many processors and retailers have supported the campaign,
with the BPEX stating that some companies have invested into the campaign
themselves.
Often commenting on industry news, a spokesperson for The
Yorkshire Pig said, and ‘The BPEX campaign sounds like a great way to promote
just how tasty pork can be, and we believe it will draw in more consumers for
the meat throughout the year.
Our hog roasts draw in huge crowds, and the quality of the
meat is what keeps organisations and people hiring us. The pulled pork melts in
your mouth and it’s easy to see why the BPEX are focussing on that type of
pork, and hog roasted it tastes even better!’
The Yorkshire Pig is a leading UK hog roast company, offering
catering and hog machine hire services for a wide range of events. The packages
on offer can be tailored towards specific group sizes, and help is offered in
learning how to use the hog roasting machine if the client chooses the machine
hire option. The company cover all of the Yorkshire and surrounding areas, with
the hog roasting ideal for parties, weddings, business events and other special
occasions.
To view the menus and services offered by The Yorkshire Pig,
visit www.hogroastsyorkshire.co.uk
today.
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