PRESS RELEASE

‘eat Better' with URBAN eat

The UK's leading sandwich brand URBAN eat has unveiled a ground-breaking new range of healthier choice Food to Go products that will quite literally enable consumers to ‘eat better'.

All products in the brand's ‘eat better' range boast positive nutritional benefits such as High Protein or Fibre, Wholegrain, Omega 3 and one or more of your Five a Day.

And, to help consumers make quick and informed choices at the point of purchase every product has its relevant health benefits, nutritional information and calorie content displayed prominently on front of pack.

URBAN eat Head of Marketing John Want explains: "In essence eat better has been created to ensure that consumers who want to make a healthier choice in Food to Go no longer need to sacrifice on variety, flavour or quality.

"Our research around consumer attitudes to health highlighted the fact that dieting was actually a relatively low priority and although they wanted to have healthier choices, they still wanted to be full up with a quality lunch. That's why we have put all of the emphasis on creating products that provide a range of different health benefits and do really enable consumers to choose to ‘eat better'.

"eat better includes three Wholegrain sandwiches, two Gluten Free Wraps, five Salads and three prepared Fruit Pots, all of which are free from unnecessary additives and have no red and at least one green traffic light. This launch range will be supplemented with additional products in September that aim to bring some industry-first nutritional claims to market.

"eat better will be initially available at around 2,000 convenience, forecourt and foodservice outlets across the country from today, rising to around 9,000 over the coming weeks and we will be backing its launch with an extensive programme of marketing activity that will include consumer PR and advertising as well as sampling events in major cities across the UK."

eat better includes three Wholegrain sandwiches, two Gluten Free Wraps, five Salads and three prepared Fruit Pots, all of which are free from unnecessary additives and have no red and at least one green traffic light.

Ends 23^rd March 2015.

With Pic URBAN eat's new ‘eat better' range.

For further information please contact Ken Wallace, Thorpe PR, 07966 139797

Note to Editors:

URBAN eat is a£100m+ Food to Go brand owned by one of the UK's leading sandwich manufacturers Adelie Foods. Its extensive range of high quality chilled products including sandwiches, salads, savoury pastries, prepared fruit, and snack pots are stocked at thousands of outlets across the UK.

www.urbaneat.co.uk