Food loving farmers launch new rapeseed oil based lifestyle brand
A North Yorkshire farming couple and artisan producers of award winning rapeseed oil have launched a new range.
The brainchild of farmers Adam and Jennie Palmer, Charlie & Ivy's is a range of 17 British rapeseed oil based gourmet dipping oils, dressings and mayonnaise that are designed for home entertaining.
Jennie Palmer said that the idea for Charlie & Ivy's evolved as the food loving couple experimented with their favourite ingredients and flavours:
"We've always enjoyed different bread dippers when eating out or when entertaining at home, so we decided to share some of our favourite home-made bread dipper combinations, but ready mixed for convenience."
‘Deliciously Delightful' bread dippers are based on a Great Taste Two Star Gold winning British cold pressed extra virgin rapeseed oil and comprises six gourmet dipping oils;
Mediterranean inspiredGarlic, Oregano & Balsamic; full flavoured
Rosemary, Thyme & Lemon with Red Wine Vinegar; zingy and spicyChilli, Ginger & Garlic; Gin and Tonic inspiredLemon, Balsamic and Juniper Berry; warmingCumin, Chilli & Coriander Seedand full bodiedSmoked Garlic and Black Peppercornthat is based on Yorkshire Rapeseed Oil's award winning oak smoked rapeseed oil.
In addition to dipping, the flavoursome oils are delicious when added to pasta and pizza and for drizzling on salads. All of the dipping oils are suitable for vegetarians and vegans, and are GM and gluten free. The RSP for each 200ml bottle is £6.00.
The full range of bread dippers is available ina beautiful, hand packaged presentation box (£35.00) that is an ideal gift for food lovers and people who love entertaining.
Jennie Palmer is excited about the new venture: "We're launching Charlie & Ivy's nationwide following a very successful test marketing campaign at the Country Living Magazine Christmas Fair in London.
"The bread dippers were very well received and customer feedback suggested that the combination of flavours was just what they were looking for.
"People who tasted the oils commented how they were full of natural flavour and how light the rapeseed oil made them compared to other dipping oils.
The remaining products in the Charlie and Ivy's range include ‘Seriously Scrumptious' dressings (£4.00 for 220ml), ‘Brilliantly British' mayonnaise (£3.50 for 190g) and ‘Gloriously Golden' natural and flavoured rapeseed oils (£3.50 for 250ml.)
The new brand, which also lends itself to the gifting market, is named after the Palmers' two young children, Charlie, aged four and Ivy, aged one.
Jennie Palmer said: "We're really proud to launch Charlie & Ivy's as a lifestyle brand with a broad appeal."
The Palmers have been cold-pressing, bottling and labelling cold pressed extra virgin rapeseed oil on their farm, near Malton, North Yorkshire for eight years. They have won numerous awards for the quality of their products, including Two Gold Stars at the 2013 Great Taste Awards for Natural Rapeseed Oi
The Charlie & Ivy's range is available online atwww.charlieandivys.co.ukand through independent retailers nationwide. Call Charlie and Ivy's on 01759 369573 or emailinfo@charlieandivys.co.ukfor a list of stockists.
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Photo: Charlie & Ivy's Bread Dippers range
For more information or to arrange an interview with Jennie or Adam Palmer, please contact Tracey Baty at three60 marketing on
Direct line: 01430 871360
Mobile: 07971 961574
E mail:traceybaty@three60 marketing.co.uk
Web:www.three60marketing.co.uk
Notes to editors
For more information about Charlie & Ivy's, please visithttp://www.charlieandivys.co.uk/
Adam and Jennie Palmer established award-winning Yorkshire Rapeseed Oil in 2008. With a team of close family and friends, they press, bottle and label their own oil at North Breckenholme Farm in Thixendale, North Yorkshire. The 200-acre farm is also home to 600 breeding ewes.
All the rapeseed pressed for the Charlie & Ivy's range is grown on the farm or in the surrounding area on the chalky Wolds soil. The Natural Rapeseed Oil is cold-pressed once only which means no chemicals are used in the extraction of the oil from the seed, ensuring the best quality product is bottled. It contains half the saturated fat and 11 times the omega 3 of olive oil, as well as being a good source of omega 6 and 9. Charlie & Ivy's rapeseed oil is GM free.