Press Release

Ref: PRTCM01

Date: 13^thMay 2015 

FORKLIFT DEALER SUMMIT LAUNCES TCM BRAND

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The expansion plans of a global forklifts brand across UK markets, has been outlined at a major dealer conference this week.

TCM is the dealer-driven brand within the UniCarrier group, designed to offer localised service and support with reach-back into a global organisation for access to world-class resources and technology.

Dealers from around the UK met at a two-day summit at Chateau Impney, Droitwich to hear how TCM, in partnership with its dealer network would create a distinctive presence in the UK market. Utilising its experience and strength of creating strong relationships with customers, providing excellent personalised service, together with a product offer of durable forklifts for industrial applications, the dealer-customer centered strategy offers customers greater value and operational efficiency.

Graham Jones, TCM Dealer Development Director said; "We have a strong dealer network, which we continue to support and build upon to extend coverage across the UK. We'll be working to give them more opportunities with the backing of a global organisation and access to greater value, such as the aftermarket, technical support, warranty, parts, factory training and marketing. We have a proven formula for growth, based on flexibility - the dealers will have all the tools they need to provide excellent service and first class products."

As the UK is seeing a continuing uplift in demand for forklifts, TCM through its distributor network will offer a full range of products from diesel, electric and LPG counter-balanced trucks to reach trucks, stackers and VNAs.

Dealers heard senior UK and European directors outline a deliberate strategy to provide a completely new forklift offer to the UK market, with sales and support channelled entirely through a comprehensive dealer network. Its core promise being a value-based proposition; providing the broadest choice of German-built, EU specification products that offer excellent value and low cost of ownership.

Dealers will offer a highly experienced service and parts network that have access to a global technical and product development resource. The summit announced a major advertising and promotion campaign to build brand recognition and to support targeted sales growth through closely aligned local and national marketing initiatives.

Ends/.

Notes:

TCM is ranked as one of the world's top 10 forklift companies in terms of turnover, with exceptionally strong sales in its European market.
The UniCarriers Group was formed in 2011 from the mergers of Nissan Forklift, TCM and Atlet, with integration of TCM completed in 2013.

TCM is the dealer-driver product brand of the UniCarriers group, alongside the direct-to-customers brand Atlet by UniCarriers,

Media contact:

Ian Parry
t: + 44 (0) 1785 247588 | m: 07831 510381
e: iparry@changeworkscom.co.uk

Company contact:

Graham Jones | Dealer Development Director
TCM  |  Jane Morbey Road  |  OX9 3RR Thame  |  United Kingdom
T: +44 1844 215501  |  M: +44 7827929700  |  E:graham.jones@tcm.eu

W:www.tcm.eu