Dear ,

Dads loathe mugs, socks and useless car accessories. They particularly hate gifts with contrived sentimentality printed all over them, such as ‘World's Greatest Dad'.  In almost every poll undertaken, Dads prefer gifts that are practical or genuinely sincere.

Let's face it, men are pretty black and white, so Fiskars are throwing normal press releases out of the window and giving you the information that you really need. 

Please find below link to high resolution images: 
 
https://www.dropbox.com/sh/u4kxdk2k04o77ar/AABeLiQplCkR-HFDMyVz4VMza?dl=0
 
If you would like any more information please do not hesitate to holler in my direction! 
 
Thanks. 
 
Sophie 
 
01225 784026 | Transform Communications

Press release

The lazy Father's Day gift guide from Fiskars

With Father's day coming up, it's time for a little honesty. Dads love their children but frankly, they can find day-to-day family life a little overwhelming. All they really want is an easy life. So this year, the Fiskars team has decided to reveal what men really want - time on their own and a reason to have it.

 The new Fiskars Xact™ range

Need to know

• Innovative head design made of durable boron steel solidly welded to smart composite and steel shafts for optimised weight, strength and durability.

• Wide stepping boards for greater power and control. SoftGrip™ comfortable anti shock handle.

• Two sizes for taller and shorter gardeners.
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  

Want to know

• They won't break, always providing a great excuse to get outside. Once you have dug a hole or two, there will be plenty of time for sitting down to ponder on important issues.

• Effortless gardening with plenty of comfort. Since everyone without a Fiskars tool will still associate digging with hard work, you can make the most of the sympathy for your efforts when you go back indoors.

• You can pay your offspring to dig, whilst you attend to important things elsewhere.

Fiskars PowerGear™Loppers

 Need to know

• The unique patented gear mechanism gives 3x more cutting power than traditional loppers, with the non-stick precision steel blades slicing through woody growth.

• With its ergonomic design and lightweight, virtually unbreakable FiberComp™ handles, Fiskars PowerGear™ loppers significantly reduce arm strain and hand fatigue to make gardening easier and more enjoyable.
   
   
   

Want to know

• Shhhh! No brute force needed so everyone will marvel at your masculinity as you chop through fearsome branches.

• No unnecessary hand or arm strain, so holding that well deserved pint at the end of the day won't be a problem.

Fiskars Axe range 

Want to know

• It's the easiest axe you will ever use. Your swing action will be so impressive people will think you are related to Tiger Woods.

• Chopping wood is notoriously hard work and takes a long time, or at least it did. Keep your Fiskars axe under wraps and you will have plenty of time to contemplate life and sip tea.
   
   

Need to know

• Perfect balance between head and shaft and an anti-shock handle combine to create an impressively safe, comfortable and efficient swing. The axe head is integrated into the blade design to ensure it remains put under use.

• This meticulously calculated combination of features allows the blade to bite three times deeper when chopping. With more blade penetration on each swing, you can chop more wood in less time, with less effort and hand strain

Reinventing Gardening Fiskars tools are examples of the company's aspiration to reinvent the gardening experience through the use of advanced engineering and materials. We believe that all things, even the simplest, can be made better and smarter so that work in the garden becomes easier, lighter, more efficient and simply more pleasurable - which is ultimately what gardening should be all about.

Media Enquiries -For more information, samples and high resolution photos please contact: Transform Communications Ltd

Veronica Hannonveronica@transformcommunications.co.uk07752 875285

Sophie Langleysophie@transformcommunications.co.uk07875 296895

Fiskars 365 - celebrating centuries of pride, passion and design. Every day.

Established in 1649 as an ironworks in a small Finnish village, Fiskars has grown to be a leading global supplier of consumer products for the home, garden and outdoors. Available in more than 60 countries, Fiskars products solve everyday problems, making daily home, garden and outdoor projects easier and more enjoyable through superior performance and design. Fiskars is listed on NASDAQ OMX Helsinki, and the company's net sales were 799 million euro in 2013. The Group's key international brands are Fiskars, Iittala and Gerber. www.fiskarsgroup.com