FOR IMMEDIATE RELEASE

10 June 2015

 Elderberry helps manage coughs, colds and flu - studies show

In-vitro studies have shown evidence thatelderberry- one of Europe`s oldest traditional remedies for treating coughs, colds and flu - could be affective in managing those regular sniffles and now a human study is underway.

As only a few small inconclusive studies previously existed to supportelderberry'sefficacy claimIprona AG- an Italian specialist in red fruit extraction and Europe's largest processor of elderberry - in 2010 funded an in-vitro clinical trial to examine the effect of elderberry on both flu viruses and bacteria.

Iprona Technical Director, Anthony Jacobs said theresultswere sufficiently encouraging for the company to fund the largest ever human study on the effectiveness of elderberry to reduce upper respiratory infections during and after long haul flights.

"If it works on a plane, it works in schools, offices, metros and every other place, where people come together and `share' their bugs," he said.

The human trial, of which results will be released soon, was designed by the Griffith University, School of Pharmacy in Queensland, Australia.

"A special elderberry formulation was given to over 300 passengers on intercontinental long haul flights in a double-blind, placebo-controlled study over a two year period starting in January 2013 and we will release results in the next couple of months," Jacobs said.

The initial in-vitro2010 studywas conducted and published by Dr Christian Kravitz and his team in Germany at the University of Giessen. Here, in-vitro tests were conducted on the two major flu viruses Influenza A and B, as well as on four bacteria known to cause upper respiratory infections. (See study infographic attached). The authors concluded: "elderberry liquid extract is active against human pathogenic bacteria as well as influenza viruses."

The results of this new long haul flight study are planned to be completed and made public next month at a medical conference in Melbourne.

To be the first to receive the results, register at the red fruit health portalthe-berry-room.com

For media and information contact:

Britta Busch
IPRONA AG/SPA
Business Unit BerryPharma® Extracts

T: +49 2174 307 62 13
Britta.busch@berrypharma.com

Sharon Kelly

Writing & Publicity

T: + 61 414 780 077

writingandpublicity@gmail.com