PR: 36636
19 June 2015

Trade magazines are best for product news, says study

                                                  42% of tradesmen use business-to-business publications to learn about new products

Despite the dominance of the internet and the widespread use of smartphones, builders and builders' merchants still get most of their new product information from trade magazines.

A study recently carried out for Norbord by Circle Research found that around 42% of tradesmen use business-to-business publications to learn about new products and 24% consider these publications to be the most important source of such information.

In the merchant sector, 46% of respondents use trade magazines to get information about new products. Surprisingly, 24% also said that these magazines are one of their primary sources of product information - second only to sales reps.

For further information on Norbord, please call 01786 812 225 or visitwww.norbord.co.uk.

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With compliments:
Alison Relf
Taylor Alden Ltd
Unit 2, Temple Place
247 The Broadway
London
SW19 1SD
Tel: 020 8543 3866
Email: alison@tayloralden.co.uk