Tomorrow People B2B Inbound Marketing Agency
For Immediate Release
Contact: Harriet Beckett
Website: tomorrow-people.com
Telephone: 0121 753 4499
Mobile: 07837 220 971
Email: harriet@tomorrow-people.com
Tuesday 6th October 2015
‘Is data the key to content success?’
Award winning B2B Inbound Marketing Agency Tomorrow People, in conjunction with B2B Marketing Magazine, would like to present their recent findings on the question, ‘Is data key to content success?’
The Birmingham-based agency research answers to what extent data is being positioned at the heart of content marketing strategies, to secure the best returns on investment.
The findings benchmark the level of commitment to data that currently exists when it comes to B2B content marketing. Additionally the insights suggest that data should provide the foundations for everything that goes into content marketing; from deciding what to produce and where to share it in the first place, through to evaluating whether your marketing efforts have been worthwhile.
Tomorrow People also asked respondents to describe, in their own words, what success in content marketing looks like to them. One respondent replied, ‘Success means being able to capture valuable customer data (website journeys, data etc), then being able to use this to refine our customer journey mapping and therefore being able to further tailor the experience, which should lead to higher levels of engagement and finally better quality leads. It's quality of leads rather than quantity which is the KPI.’
Alistair Norman, Managing Director of Tomorrow People, commented on the findings, “60% of marketers described themselves as data-driven. The same percentage said they used insights from data to shape their marketing campaigns. But the survey revealed a core problem. Despite this commitment to being data-driven, just 15% described the quality of their data as ‘very good’, while 80% believed leveraging data would lead to better customer focus. They want to use data – but they haven’t got a grip on it. It’s the data elephant in the room.”
To read the full report please find pdf version attached or download here
ENDS
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For more information and comment, please contact;
Harriet Beckett
Senior Earned Media Manager
0121 753 4499
Tomorrow People Ltd
Unit 13-15 Fazeley Studios
191 Fazeley St
Birmingham
B5 5SE
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Notes to Editors:
About Tomorrow People
Fun Facts
Hubspot Platinum Partner
Winner of Hubspot Awards ‘International Partner Agency of the Year 2012’
Biography
Birmingham-based inbound marketing agency Tomorrow People exists at the cutting edge of modern inbound marketing. They are a privately funded and leading player in the sphere of current marketing practice and thinking; creating strategies that build brands, generate sales ready leads and increase revenue.
Tomorrow People brings together a team of experienced marketing strategists, innovators and creatives; each member a specialist in their own field. Its track record within the marketing industry is second to none. It is the high calibre and expertise of this carefully assembled collective of marketing professionals that has seen the organisation, over the years, develop into a leading UK inbound marketing agency.
Situated in Birmingham, at the heart of the UK, Tomorrow People builds powerful online presences for businesses and organisations across all industries. Companies of all sizes are currently benefiting from its inbound marketing expertise.