Special recognition for White Hot Vans in Small Fleet Leasing Awards
Luton based White Hot Vans' creative and off-beat approach to attracting new customers had been recognised at the 2015 Business Car Manager Small Fleet Leasing Awards, which celebrate the best suppliers of fleet leasing to the SME sector.
White Hot Vans does things very differently, with its off-beat and humorous marketing, which includes everything from selling vans in pubs to its most recent creation, a Ford Ranger dressed up in Martini rally colours to celebrate Colin McRae's title 20 years ago to promote its Ford Ranger offers.
Ralph Morton, editor of Business Car Manager explained: "I think it's important that we recognise the diversity of the companies supplying vehicles and finance to the SME market. White Hot Vans does things very differently and their inventive approach seems to be paying off. They have a boutique offering, and this award recognises that."
Richard Bunn, managing director of White Hot Vans, added: "The branding of White Hot Vans has consistently been designed around clear, simple and unbiased advice for SME businesses that is easy to find and pitched at the appropriate level.
"For many businesses the vehicle choice is a rare decision making process and our people have time on their hands to discuss things.
"Although we have an online presence we are accessible and have a comfortable and welcoming customer area to talk vans and finance. We regularly have plumbers dropping in before their day starts for some tea and toast to talk finance lease and even run a Saturday drop-in service so customers don't have to interrupt their working day."
Leasing brokers are playing an increasingly important role in the vehicle finance sector, especially amongst SMEs who are taking advantage of alternative funding options. The sector has seen dramatic growth in 2015 and is on target for 200,000 vehicles on contract by end of the year, following an unprecedented growth rate of 40% during the last two years.
The Small Fleet Leasing Awards have the full backing of the key leasing broker market funders - Alphabet, Arval, Lex Autolease and Network. The Small Fleet Leasing Awards are promoted by the websites BusinessCarManager.co.uk and BusinessVans.co.uk, trading titles of Business Car Manager Ltd.
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Richard Bunn, managing director of White Hot Vans, receives the special recognition award from Ian Budsworth of 3Sixty Solutions at the Small Fleet Leasing Awards
For more information on the awards click this link Small Fleet Leasing Awards or call Ralph Morton, editorial director, 07970 165 328/ editor@businesscarmanager.co.uk.
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