Lose the ‘salesy’ tag, says Sasudi.com’s Leigh Ashton

Sales, in the UK, is perceived as distasteful. This is despite 80 per cent of us in the UK work in jobs that involve selling in some way.

This was a big theme in a recent Business Connection Live interview with Leigh Ashton, co-founder of the online sales support platform, Sasudi.com. Leigh was discussing the importance of improving people’s perception of sales as a profession.

Teaching, preaching, customer service – indeed any job that requires us to influence decisions or change behaviour – are sales jobs, Leigh believes.

She says:  “We need to embrace sales. It’s an act of love and care, because you’re trying to resolve a problem for the customer.”

Leigh explains that an effective sales process begins by establishing rapport. “Asking your potential customer open questions is the best way to establish if, and how, you can help them,” she says. “That way, customers become receptive to your offering, rather than feel sold to. How often have you wanted to get out of a situation because a salesperson is trying to push something you don’t want onto you?”

Sasudi.com will help you increase sales without attracting the dreaded ‘salesy’ tag. As a subscriber, you can develop powerful sales techniques by watching ‘how to’ videos, and have the option to improve your skills through training exercises. Subscriber’s behaviour is also analysed by Sasudi.com, developing a bespoke service that will work for the individual user.

Sasudi.com will help you increase sales without attracting the dreaded ‘salesy’ tag. As a subscriber, you can develop powerful sales techniques by taking online courses or reading ‘how tos’ that give you quick and easy ways to get sales stuff done!

Subscriber’s behaviour is also analysed by Sasudi.com, in order to create a unique user experience to match each individual user and they way they like to work.

Along with co-founder Jonathan Mills, Leigh will launch Sasudi.com in December2015. A revolutionary platform that educates, mentors and supports small businesses in every aspect of sales, the affordable and comprehensive resource provides training, direction and process management.

Leigh has spent over 20 years helping people realise their sales potential. She has worked with clients such as British Airways, Barclays, Harrods and AXA Insurance and thousands of small businesses, start-ups and sole traders.

Leigh is the author of iSell: Unlock your winning sales mindset. Offering innovative methods to selling, Brian Tracy, best-selling author of The Psychology of Selling spoke about the book, “This is a groundbreaking book that shows you how to develop unshakable levels of self-confidence in selling anything to anyone.”

To watch Leigh’s Business Connection Live interview, visit https://youtu.be/RY7Ii5XIpL8?t=37m6s.