Avalon renews Talk Radio Europe campaign

Avalon, the provider of pre-paid funeral plans, is renewing its advertising campaign with Talk Radio Europe to boost awareness of its services across Spain.

The new campaign will comprise commercials, live reads, social media mentions and a listing on the Talk Radio Europe Marketplace webpage.

Talk Radio Europe is Spain’s largest English language talk radio network, broadcasting to over 500,000 listeners throughout the country. Of these, 52 per cent are British.

Avalon’s previous campaign advertised the company’s funeral plans and promoted seminars where British expats could discuss aspects of living in Spain. Of those attending the seminars in Costa del Sol and Costa Blanca, 83 per cent did so as a direct result of the radio advertisements. Nearly 1,000 people attended in total and 96 per cent of them said they were fully satisfied with the information they gained.

Robert Kirkhope, marketing manager at Avalon Europe, said: “We’re delighted to be working with Talk Radio Europe this spring as it appeals directly to our key demographic. After the success of our previous campaign with Talk Radio Europe, it was an easy decision to embark on another one.”

Talk Radio Europe employs high calibre presenters and journalists, attracts high profile personalities and enjoys a loyal following. It also offers quality production support, with ads voiced by UK professional voice-over artists.

Avalon protects customers from rising funeral costs and the worry of arranging a funeral when the time comes, which can be complex outside the UK. Its three comprehensive packages, Balmoral, Windsor Way and Britannia, are available in Spain, Portugal and Tenerife. Alternative plans are available for customers residing in Cyprus, Malta and Turkey.

For further information, visitwww.avalonfuneralplans.com.

For media enquiries, please contact Emma De Maio, redheadPR, 07921 160 134, emma@redheadpr.co.uk.