Cyclefit to launch Manchester store 

Cyclefit, the high-end cycle company that pioneered bike fitting in Europe, is opening a new store in Manchester’s Northern Quarter in spring 2015

It has been a long journey from virtual snake-oil pedlars to an industry that was barely ready to be disrupted in 2002, to BikeBiz National Industry Award winners in 2013.

The company’s new 3,500 sq/ft store is in a Grade II Listed yarn mill. It will comprise two state-of-the-art bike fitting studios, changing and consultations rooms, showers and a fully equipped workshop. The retail area will exclusively offer full-custom bikes from Parlee, Seven and Passoni and stock bikes from Trek, Cervelo and BMC.

Speaking about the launch, Cyclefit co-founder, Phil Cavell, said: “When we started thinking about Cyclefit beyond Central London, there was only really one place: Manchester – The home of British Cycling.We already loved its vibrancy and originality and, while searching for a site in The Northern Quarter, we got immersed in the city’s history and architecture. Eventually we found our dream home in an old yarn mill in The Northern Quarter. We’re now looking forward to offering riders in Manchester and the surrounding areas a choice between comfort, performance and customisation or a bespoke combination of all three.”

Cavell added: “Cyclefit has evolved into a Gemini personality. From cutting-edge science that encompassing the medical and academic communities to our relaxed retail environment. Customer service is the core of our DNA and I think our customers are the happiest in the country.”

Cyclefit was the first company to introduce bike fitting to the UK’s cyclists and see everything through the prism of biomechanics. Cyclefit also provides bike fitting and exclusive cycling products from its Covent Garden store at 11-13 Macklin Street, London, WC2B 5NH.

Consistently introducing new technology and methodology into bike fitting, Cyclefit is an industry trailblazer in education and thought-leadership. In 2012, 2013 and 2014, it organised the International Cyclefit Symposium in Covent Garden. Speakers have included cycle component developer, Keith Bontrager, and Jeff Broker from University Colorado Springs, a world-leader in research into pedalling kinesiology.

Cyclefit is the only bicycle retailer in the world consulting on the professional men’s cycling World Tour Series, it provides bike fitting for Trek Factory Racing and the women’s professional Team Matrix Pro Cycling. Cyclefit helps professional athletes achieve biomechanical perfection to optimise performance. It uses its experience and knowledge from this work to benefit clients of all cycling levels.

For more information, visit www.cyclefit.co.uk.

Follow Cyclefit on Twitter: @CyclefitUK

For media enquiries, please contact Emma De Maio, redheadPR, 07921 160 134, emma@redheadpr.co.uk. 

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