Cyclefit is the new headline sponsor for the London Cross League

Cyclefit, the London and Manchester based bike fitting and high-end cycle company, is the new headline sponsor of the London Cross League, organiser of cyclo-cross races in and around London since the 1970’s.

The four figure sum sponsorship will run for three years and reinforce Cyclefit’s commitment to the UK’s premium cycling scene.

Cyclo-cross racing tackles off-road circuits in parks and on farmland over mixed terrain and obstacles. The London Cross League hosts races for all ages, from the under 10s challenges to the Super Veterans race for riders in their 70s. Race times range from ten minutes for kids to one hour for seniors.

As part of the sponsorship deal, Cyclefit will attend London Cross League races. Experts from the company will offer professional advice to help attendees maximise their performance and prevent injuries, as well as competing in the events.

Speaking about the sponsorship, Julian Wall, co-founder of Cyclefit, said: “We’re delighted to support the London Cross League and grass roots racing. It’s a great way for people to get into competitive cycling. The racing is fun and ideal for improving bike handling skills.”

John Mullineux of the London Cross League said: “It’s superb to welcome Cyclefit as our headline sponsor. Like us, they’re big cross fans - and that’s really important to our members. Every year, we want to develop the league and with Cyclefit’s support we can continue to do that. It’s also refreshed my enthusiasm for the coming season.”

The London Cross League race season begins on Sunday 6 September 2015 at Stanmer Park in Brighton and runs through to Sunday 7 February 2016. The London Cross League evolved from the London Cyclo Cross Association which was founded in the 1950’s.

Founded in 2002, Cyclefit was the first company to introduce bike fitting to the UK’s cyclists and sees everything through the prism of biomechanics. It also provides bike fitting and exclusive cycling products from its Covent Garden, London and Northern Quarter, Manchester stores.

For more information about the London Cross League, visit www.londonxleague.co.uk.

For more information about Cyclefit, visit www.cyclefit.co.uk, like on Facebook and follow on Twitter. 

For media enquiries, please contact Emma De Maio, redheadPR, 07921 160 134, emma@redheadpr.co.uk.

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