mexgrocer.co.uk establishes first mainland Europe franchise in Norway

mexgrocer.co.uk, the online food distributer, a Times Top 50 Food Site and one The Independent's 50 Best Food websites, has announced its first franchise in mainland Europe. mexgrocer.no, the company's online outlet in Norway launching in January 2014, signals the beginning of the company's expansion across the continent.

mexgrocer.no will be run by Vanessa Rubio Wergeland and Harald Wergeland. Both have background from the international oil and gas business. Vanessa holds an International Business degree from the University ITESO in Guadalajara, Jalisco. Harald is a Master Mariner and an entrepreneur within offshore installation. The couple met in Ciudad del Carmen, Mexico during an extensive offshore installation project in 2007. Ever since moving to Norway in 2008, they have wanted to import authentic Mexican food, as only Tex-Mex food was available. The first real "Taqueria" opened in Oslo November 2013 and is a customer of mexgrocer.co.uk.

The rise in popularity of Mexican food has seen the British public spend more than £168 million in this sector in the last year. According to The Times, we spent a total of £101million on tortillas and £67.5million on Mexican meal kits - considerably more than the amount spent on the traditional British favourite, the curry.

With almost 34,000 Mexicans now living in the UK, Spain, France and Germany there is a clear market for authentic Mexican foods across mainland Europe. mexgrocer.co.uk is helping local investors meet this growing demand.

New mexgrocer.co.uk franchisees receive products, branding, infrastructure and business expertise to help them get their new business launched successfully. Marketing, promotion, web design, social networking and SEO support are also offered. mexgrocer.co.uk distributes all the ingredients and helps with customer engagement and inventory management systems. mexgrocer.co.uk offers entrepreneurs the opportunity to launch their own business with a recognised brand with start-up costs from £10,000.

mexgrocer.co.uk sells over 400 products, ranging from generic Mexican-brand tortillas, varieties of dried chillies, spicy sauces and nopales (cactus leaves) beans. Also supplied by the business are Jose Cuervo Margarita Mix, Fresh Tamales, Oaxaca Cheese, Habanero Chili Sauce and kitchenware.

The company specialises in selling and distributing Mexican food products rarely available in UK and European supermarkets. Food supplied by mexgrocer.co.uk is imported directly from Mexico and shipped in the company's own containers. Mexgrocer.co.uk turns around customer orders from its Luton warehouse in 24 hours.

For further information on authentic Mexican foods products, visit www.mexgrocer.co.uk.

For more information on establishing a mexgrocer.co.uk franchise, visit www.mexgrocer.co.uk/franchise.html or email katya@mexgrocer.co.uk

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