Briers' style waterproof footwear options with Daisy Prints at Glee 2013
Briers have today unleashed two new exciting additions to their daisy print footwear, including a newly shaped Daisy Boot in Pavel Mould and Daisy Ankle Boots, at Glee 2013, the UK's definitive garden retail event. For many, one pair of wellies or waterproof footwear will simply not be enough. This means that a good selection of styles in a range is an important factor. Leg shape and potential weather conditions are also important considerations. Waterproof clogs provide a trendy alternative to a full leg welly, whilst our newly shaped daisy print welly follows a successful year for our previous Classic Daisy Print Wellies.
Daisy Boot RRP £19.99
Our new boot with a colourful daisy design and vibrant blue sole, in a fashionable new shape. Perfect for summer festivals and unpredictable British weather.
New welly shape
Beautiful daisy design which is vibrant and fun
Ideal for English summers
Waterproof for the wetter seasons
Daisy Clog RRP £14.99
Our new fabulous clog with a colourful daisy design.
Easy to slip on whatever the weather.
Matching our Daisy Triple Pack Gloves
Vibrant, spring pattern
Ideal back door shoe
With summer nearly over many waterproof footwear retailers such as garden centres, DIY and home stores will look back on one of their busiest periods: the festival season. Festivals are an increasingly central part of the British summer - and what would a festival be without mud and rain? One thing consumers always prepare for is the unpredictable British weather, so waterproof footwear is an essential festival item.
Many consumers will head to garden centres for a good value, high quality welly that meets their needs in terms of practicality and style. The majority of consumers purchase new wellies to complete their outfit but a significant number simply get caught out or forget. This is excellent news for welly stockists who are near, or on a major approach route, to a festival venue.
Retailers who take steps to understand - and meet - the needs of their customers will be best placed to profit from the growing market in festival footwear. "My advice for maximising sales is to closely monitor trends" says Jackie Eades, Founder of Briers. Prepare for the next phase of demand for waterproof options - winter!
Research your customers' needs, then maximise your sales opportunities by providing on trend wellington boots that are suitable and desirable for people of all ages, shapes and
sizes. Offer choice, quality and value for money. Last but not least, make the very most of add-on sales opportunities by stocking items such as wellington socks and liners and alternative waterproof footwear options such as clogs and ankle boots.
Briers will be showcasing their new products on Stand C40 - D41 in Hall 5 at Glee 2013, which takes place from 15-17 September at the NEC in Birmingham.
For more information, visitwww.briersltd.co.uk.
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For more information contact:
Maria Bretti
redheadPR
Tel: 07854 819 213
Email:maria@redheadpr.co.uk