redheadPR become latest member of GIMA
redheadPR, the dynamic independent public relations consultancy, have become the latest members of GIMA, the Garden Industry Manufacturers' Association.
The company has worked with many leading brands in the gardening sector including Anthony Tesselaar International, raingardenkits.co.uk, John Woods Nurseries, grow-your-own specialist, Stewart Garden, together with the popular gardening broadcaster and writer, Pippa Greenwood, who supported the Stewart Garden Schools campaign.
redheadPR also work with Briers, the design-led gardening products specialist, and most recently Kelkay, the market leading manufacturer and distributor of aggregates.
Talking about the membership with GIMA, redheadPR founder and managing director, Sara Tye stated: “We chose to become a member of GIMA because wehave worked with many clients within the gardening and horticulture industry for many years. We truly understand this market and believe it’s now time to be a GIMA associate. Our expert knowledge of the sector allows us to provide a first class, all encompassing public relations and digital services.
GIMA is a progressive association. It’ll be fantastic to share our expertise of the industry, whilst absorbing the wealth of knowledge from fellow members and GIMA.”
Vicky Nuttall, GIMA director, said: “I’m delighted that redheadPR has decided to become one of our expanding team of GIMA Associate Members. Their knowledge of the gardening industry will help many of our members and further reinforces the integrity of the GIMA membership and our supporting services.”
Nigel Thompson, sales director at Stewart Garden believes redheadPR is the ideal PR member for GIMA. He said, “Sara Tye and the team at redheadPR have a tremendous track record and years of experience working in the gardening industry. Their knowledge of the industry is second to none, coupled with sheer passion, determination and quality of work, redheadPR becoming a member of GIMA is the perfect fit.”
redheadPR manages the reputations of start-ups, corporates, not for profits and individuals. The agency uses cutting-edge online PR and marketing techniques as well as tried and tested traditional methods.
GIMA is a trade association supporting manufacturers who supply garden and home product to leading retailers. The membership now exceeds 100 companies, large and small, and represents the major share of all the key sectors in the market excluding green goods. The combined total turnover of members' businesses at retail selling level is now approaching £1.5 billion.
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more information on GIMA, visit www.gima.org.uk
Sara Tye, Founder & Managing Director, redheadPR
Sara Tye, an award winning top 500 international PR, and Evening Standard Green PR of London, founded redheadPR in London. The vision was to create a company of passionate people who understood how to identify opportunities and deliver the best return on investment for ambitious brands, individuals and organisations.
Sara has worked with Green & Black’s, Frangi
Tie Rack, Blue Dragon, Nokia (corporate and CSR), Belu Mineral Water, Centrepoint,
Raleigh International, Cardiac Risk in the Young and crocus.co.uk. She has over
30 years of communications expertise and was a finalist in the first
Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the
implementation of BT’s environmental policy and the development and management
of the philanthropic Best Practice process at Yellow Pages.
The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR (Chartered Institute of Public Relations) as a sustainable PR programme. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.
Sara developed stakeholder relations at Thames
Water Utilities, headed up communications at Yellow Pages and spent three years
managing the personal PR at home and abroad of globally for The Body Shop
founder, the late Dame Anita Roddick. Sara took The Body Shop online. Client
experience includes British Heart Foundation,
Sara has experience of all forms of media, on and offline, and has worked with most global outlets, from The Philippines Inquirer, 60 Minutes Australia and the Financial Times to Pamela Wallin live in Canada.
Prior to founding redheadPR, Sara built two PR agencies, running international brands such as Packard Bell and Nokia with 360 degree stakeholder communication plans and online and social networking strategies. She has judged both the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.
Sara is also experienced in crisis situations,
having run the Ken Saro-Wiwa campaign against Shell while at The Body Shop.
This involved working with some of the most senior global figures in politics,
industry and journalism, from Glenys Kinnock’s office in
As well as studying management for six years, Sara
has also started up a Mexican restaurant, helped run a residential home for the
elderly and hotel in St Ives, Cornwall.