Kelkay exclusive RHS Gardeners Collection is a royal success
Kelkay’s exclusive RHS
Gardeners Collection of horticultural grits and sands has been delighting customers
and consumers alike. The range, endorsed by the world-renowned Royal
Horticultural Society (RHS), is quickly becoming the jewel in Kelkay’s crown.
In order to meet the
unprecedented demand, Kelkay has implemented 24 hour production of the RHS
Gardeners Collection, which comprises Sliver Sand, Grit Sand, Sharp Sand,
Potting Grit and Washed Gravel. All are available to retailers in large packs
and handy packs. The striking packaging offers practical advice, uses and
benefits, all explained in easy to read and stunning display panels.
The success of the range
was a highlight of 2015 for RHS licensing manager Cathy Snow. She commented: “We
are delighted to be working with Kelkay to produce the RHS Gardeners Collection
of horticultural grit and sand products. Kelkay’s values sit comfortably with
our own vision to enrich everyone's life through plants and make the UK a
greener, more beautiful place. The RHS only work with partners who deliver
consistently high quality products. Kelkay demonstrated they were the right
partner for us to produce the RHS Gardeners Collection.”
Antony
Harker, managing director at Kelkay, said: “It has long been an ambition to
partner with the RHS and demonstrate the quality and reputation of Kelkay.
Everyone has been going above and beyond to meet the demand, as the enthusiasm
about the collection is evident throughout the plant. We’re incredibly proud
about the feedback we have received so far and look forward to continuing this
relationship with the RHS.
The
collection is the only horticultural grits and sands that are endorsed by the
RHS and we are proud to be aligned with such a prestigious name.”
This versatile collection offers
countless options for the garden, from improving drainage, aeration, aquatic
planting, creating rockery and Alpine gardens to mixing with composts for seed
planting. Included with each product are expert tips from the RHS on how to get
the very best from the range.
Eye-catching point of sale
materials produced by Kelkay to promote the RHS Gardeners Collection is
available.
The
RHS is the world's leading gardening charity. It works with carefully selected
companies to develop products that set the highest standards of quality and
design.
Kelkay’s
brand portfolio includes Borderstone®, Build Mate, easyfountain® and Henri®, providing retailers with a single source
of supply for a wide range of garden products. These include aggregates, stone,
water and garden features, paving, edging and walling, building materials,
horticulture, growing media and winter garden products.
By
promoting aggregates, paving and fountains with eye-catching point of sale,
merchandising units and display stands, garden retailers have seen sales grow
in these categories.
For
more information, visit www.kelkay.co.uk.
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For media enquiries, please contact Emma De Maio, redheadPR,
07921 160 134, emma@redheadpr.co.uk.
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